For UK gambling operators, 2026 is proving to be a year of significant change. The industry has already faced a substantial increase in taxation, while another rise in regulatory costs is set to arrive in October.
At the same time, the political landscape has shifted considerably. With Andy Burnham now Prime Minister, operators may be looking closely at the new government's approach to gambling, particularly given Burnham's previous support for tighter restrictions on gambling's relationship with sport.
Taken together, these developments could make 2026 one of the most challenging years for the UK's regulated gambling industry in recent times.
Remote Gaming Duty Has Almost Doubled
One of the biggest changes facing online casino operators like Lad Casino came into effect on 1 April 2026, when Remote Gaming Duty (RGD) increased from 21% to 40%.
The government confirmed the increase as part of wider changes to gambling taxation, with the 40% rate applying to profits from remote gaming from the beginning of April.
For operators offering online casino games, this represents a substantial increase in their tax burden. Moving from 21% to 40% means that considerably more of the profits generated from remote gaming are subject to duty.
The consequences could extend beyond simply paying more tax. Operators may need to reassess their costs, marketing budgets, promotional strategies and product offerings as they look to maintain commercially sustainable businesses in a more expensive market.
This is particularly significant for an industry where competition between operators remains intense. Customers have plenty of choice, meaning companies cannot necessarily respond to higher costs simply by increasing prices without considering the potential impact on their competitiveness.
Regulatory Fees Are Rising Too
As if the increase in RGD was not enough, operators are also facing higher costs associated with regulation.
From 1 October 2026, Gambling Commission licence fees will increase by 25% overall. The Gambling Commission has confirmed that the precise increase will vary between different types of operating licence, while new fee categories will also be introduced for most licences.
The changes affect both application and annual fees. For example, the Gambling Commission's published fee tables show new fee structures applying from October, with amounts varying according to an operator's gross gambling yield.
This means operators are effectively facing another increase in the cost of doing business in the regulated UK market just six months after the RGD increase came into force.
For larger operators, the additional regulatory costs may be manageable within their existing budgets. Smaller operators, however, could find the cumulative impact more difficult to absorb.
A More Expensive Regulated Market
The combination of taxation and regulatory fee increases illustrates the broader direction of travel for the UK gambling industry.
Operators are being asked to contribute more financially while continuing to meet extensive regulatory requirements. Compliance is already a significant part of running a licensed gambling business, covering areas such as customer protection, responsible gambling, anti-money laundering and financial controls.
The question for operators is therefore how they can remain competitive while absorbing these additional costs.
There could also be further changes ahead. The government has already announced that a new 25% remote betting rate will apply to most remote betting from April 2027, adding another consideration for online bookmakers planning beyond 2026.
What Does Andy Burnham Mean For Gambling?
Perhaps the biggest political question for the industry is what the arrival of Andy Burnham as Prime Minister means for gambling regulation.
Burnham's previous record suggests that operators should not necessarily expect a lighter-touch approach.
As Mayor of Greater Manchester, Burnham supported the Against All Odds campaign, which sought to reduce the presence of gambling sponsorship in sport. He urged sports clubs across Greater Manchester to support the campaign and argued that gambling sponsorship should be consigned to history.
That position is particularly relevant now that the relationship between gambling and football sponsorship is already changing.
The Premier League's voluntary ban on front-of-shirt gambling sponsorships has taken effect for the 2026/27 season, meaning clubs have had to find alternative commercial partners.
Burnham's previous support for removing gambling sponsorship from sport therefore fits into a wider movement towards reducing the industry's visibility around major sporting events.
Could Gambling Advertising Face Further Restrictions?
The big question is whether Burnham's previous position on gambling sponsorship will translate into further restrictions at a national level.
It would be premature to assume that a complete ban on gambling advertising or sponsorship is imminent. However, operators will certainly be monitoring government policy closely.
There is already evidence of political interest in reducing the visibility of gambling in sport. The government has also been considering measures aimed at preventing unlicensed gambling companies from sponsoring sports teams, with particular attention being paid to the Premier League.
For licensed operators, this creates an interesting situation. On one hand, tighter controls on unlicensed businesses could help protect regulated companies from competitors that do not face the same compliance obligations. On the other, broader restrictions on advertising and sponsorship could remove important marketing opportunities for the licensed sector.
Operators Face A New Era
For UK gambling operators, 2026 is therefore about more than one tax increase or one change to licensing fees.
The industry is entering an environment where taxation is higher, regulatory costs are increasing, and the political debate around gambling's role in society continues to evolve.
The 40% RGD rate introduced in April has already changed the financial landscape. The 25% overall increase in Gambling Commission licence fees from October will add another layer of costs. Meanwhile, the arrival of a Prime Minister with a history of supporting restrictions on gambling sponsorship could signal that further changes to the industry's relationship with sport and advertising remain possible.
For operators, adaptability is likely to be increasingly important.
The UK remains one of the world's most established regulated gambling markets, but 2026 demonstrates that operating within it comes with a growing financial and regulatory price. As the year progresses, the industry will be watching not only its balance sheets, but also Westminster, to see what the next phase of gambling reform might bring.


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