Land-based casinos have been able to develop their business models for over a century. However, few of them were able to predict just how quickly online casinos would rock the boat and challenge their market dominance. Within the space of a few years at the turn of this century, online casinos went from having a very small market share to becoming the main avenue that game developers and designers used to try to capture a global market.


It’s fair to say that several conventional casinos were asleep at the wheel as this change took place. Many of them rested on their laurels, under the belief that the social element and aura of a conventional casino would mean their market share was largely unaffected.


While it would be a stretch to say that physical casinos suffered, the success of the online casino industry over the last quarter of a century has been remarkable, and it is showing no signs of slowing down.


Capturing New Ideas & Genuine Innovation


Within the scope of casino gaming, there are only a finite number of true innovations that can take place. In the world of slot gaming, this isn’t as apparent, as there have been thousands of different genres and gaming mechanics that have resulted in an enormous ecosystem.


When it comes to other casino games, they are not as modular, and because of this rigidity, it has been more difficult for online casinos to innovate. Now, for some gamers, change is not necessarily a good thing; they prefer classic slot games, they don’t want dozens of mini-games, free spins, and vivid color schemes and graphics. However, millions of casino gamers like to shop around and find the innovative ideas and creativity that is out there.


Digital casinos have continued to innovate within their space. The rise of cryptocurrency casinos has given conventional casinos something else to think about and provided them with even more of a headache. SlotsLV casino uses the power of the blockchain and the growing demand for cryptocurrency, and fuses it with the age-old appeal of classic slot games.


While crypto slots might not be the main thing that gamers look for, the small but growing number of crypto enthusiasts in the casino gaming space is helping to dictate this new demand. These are gamers who often have no interest in conventional casinos, given that crypto casinos are entirely digital. The number of altcoins that can be used in the crypto casino gaming market is growing every year.


Learning From The Competition


Dozens of gambling competitions have been able to take their conventional gaming ideas and broadcast them to a broader international audience. For instance, lotto competitions could have a pretty strong claim that they are the oldest active betting market in the world.


Historians have dated lotto competitions back thousands of years, and even in the brief history of lotto competitions, there have been a number of innovations that have brought it into the digital age.


Conventional casinos faced a lot of the same criticism and challenges. Those who were ahead of the curve and noticed that there was a digital revolution en route shifted their dynamics and business model quickly.


Some started to stream their table games and live gaming options onto their websites, and took bets from an international market rather than sticking to the local market that they had tailored to in the years before the internet became a factor in the world of casino gaming.


Others opted to find specific rewards points systems or focus on live entertainment, elements that digital casinos can’t replicate, even as VR is set to revolutionize entertainment and AR starts to make greater inroads in the world of casino gaming.


Do Conventional Casinos Have A Future?


Of course, there’s always going to be a market for land-based casinos. They’re always a good idea for a date night, or a social casino setting, or if you want to combine live entertainment with a spot of casino gaming.


However, with the rise of online casinos and more innovation in the iGaming market, pushing a greater number of casino gamers to digital platforms, there is a continual uphill struggle that conventional casinos face.


Ultimately, it’s going to be those who can adapt and offer a broad range of services that stand the best chance of surviving and thriving. The future of customer service, for instance, is likely to be a combination of AI and human-based customer service. It’s the same idea for conventional casinos too; ultimately, it’s those that will have the ability to offer a market for conventional customers as well as those looking for a more contemporary offering online.


Not all land-based providers will make it through this increasingly digital world, but the ones who are committed to following customer trends and keeping the essence of their conventional appeal stand a good chance of passing the test.