That is a pretty important news in the world of gambling. Some gambling venues including the successful Cincinnati Horseshoe Casino are getting a new denomination as well as a new owner. Jack Cincinnati Casino will be the official new name of the Ohio venue.

The new single operator of the venues is the freshly born Jack Entertainment formerly named Rock Gaming. Jack entertainment took over management of its gambling properties from Caesar Entertainment, its former operator partner.

A new name and a new strategy for the operator. Three casinos will change their name to “Jack casino”.

The cost of the rebranding is estimated at $40 millions. This spending includes the renaming of the ThistleDown Racino & Horseshoe in Cleveland, the Greektown Casino in Detroit and the famous Cincinnati Horseshoe Casino.

For your information, the former Cincinnati Horseshoe Casino is not less than 100,000 square feet gaming area including over 1,969 slot machines and 123 gaming tables featuring many games as Blackjack, Craps, Baccarat or Crazy Four. No less!

“Jack” was used in order to be friendlier and more approachable for the clients. The change will be completed in June, according to MyDayton Daily News.

Bizjournals indicated us that others changes will follow the rebranding. For example, the casino’s loyalty program will be renamed JackClub and will allow guests to increase points and rewards more quickly.

Jack Entertainment is now running gambling venues in four states and has over 7,000 employees, generating more than $1 billions in revenue. adds that last year; the Horseshoe Cincinnati earned $196,5 millions in gambling revenue.

Jack will surely have some surprises to its visitors, it seems to be the right time to say hello to him!