Last month, Caesars Entertainment Corporation signed a multi-year partnership deal with the National Football League (NFL) and became the “Official Casino Sponsor of the NFL”. The corporation has now announced its partnership with the Turner Sports division of American media giant Turner Broadcasting System Incorporated.
Terms of Caesars Entertainment’s lastest alliance
In an official press release, the firm declared that its latest alliance is to launch a studio inside the Caesars Palace Las Vegas venue branded aroung the BleacherReport.com service from Turner Sports in order ‘to develop gaming-themed content for sports fans around the world.’
The corporation added some details about the studio – it is expected to go live in the spring, creating content for distribution via the sports information and culture website.
In a statement, Mark Frissora, President and Chief Executive Officer for Caesars Entertainment Corporation said: “Caesars Entertainment Corporation continues to redefine its role as a sports authority in the gaming-hospitality industry. Aligning with one of the most influential brands in all of sports media allows Caesars Entertainment Corporation to amplify its sports-gaming experience for guests across our global empire and also reach millions of fans who engage with BleacherReport.com for premier content every day.”
A partnership based on digital influence
Lenny Daniels, President for Turner Sports, stated that sportsbetting and gaming content is meant to be economically growing field. It is due to “be a key driver” in increasing future television viewership figures and boosting “fan engagement across all platforms”.
He also stated that BleacherReport.com receives over 250 million monthly interactions.
“The sports gaming industry is rapidly growing and Turner Sports is poised to be an industry leader in the development of gaming-themed content experiences. We’re excited to form this groundbreaking relationship with Caesars Entertainment Corporation, a proven leader in sports gaming, as we collaborate to deliver the best gaming-themed content experiences for our fans.”, Lenny Daniels said.
Reminder of the previous alliance with the NFL
In January, Caesars Entertainment Corporation signed a partnership with the NFL. It started during the 2019 playoffs and it gave the corporation exclusive rights to use NFL trademarks.
The terms of this deal were not unveiled but a source stipulated to The Associated Press that it is for three years and is worth $30 million per year.
The NFL-Caesars partnership concerns casino gaming – but does not include sport betting or resorts for instance according to the Press release.
In conclusion, Caesars Entertainment Corporation signed 2 major deals in early 2019, which makes it a powerful firm in the gaming industry. Being the sponsor of the NFL but also controlling a digital influence with its newest alliance – Turner Sports.
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